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Apple is preparing to launch a more affordable Mac under the internal codename J700, targeting students, business users, and consumers who need a cost-friendly device for web browsing, working with documents, and basic media editing, Bloomberg reports.
According to sources familiar with the company’s plans, Apple is currently testing the device, which is in the early stages of production. The laptop is expected to debut in the first half of 2026. It will be the company’s first Mac powered by a chip typically used in iPhones rather than the M-series processors. Internal benchmarks reportedly show that the chip outperforms older M1-based MacBook models. The device will also feature a lower-tier LCD screen that is slightly smaller than the 13.6-inch panel in the MacBook Air.
Analysts say the upcoming Mac is positioned as a direct competitor to Chromebooks and entry-level Windows PCs used widely in schools. Apple currently holds about 9% of the global PC market, behind Lenovo, HP, and Dell, according to IDC.
The new model could attract buyers who currently opt for an iPad paired with a Magic Keyboard Folio, which together cost around $600. The Mac, expected to fall in a similar price range, will offer longer battery life, macOS convenience, and a built-in keyboard.
Today, the most affordable Apple laptop is the MacBook Air M4, priced at $999, or $899 with an education discount. Chromebooks start at a few hundred dollars, with premium options around $600. Entering a lower price segment marks a notable shift for Apple, which has historically focused on premium, high-margin products. However, competition from Google and Microsoft is intensifying — and Windows 11’s upgrade requirements have left many users looking for alternatives, creating an opportunity for Apple.
Following the report, shares of HP and Dell briefly fell by about 2%, while Apple stock edged up less than 1% to $270.25.
The Mac segment remains one of Apple’s most dynamic business lines: sales grew 13% to $8.73 billion last quarter. Still, the company expects a slowdown as it prepares for upcoming releases.
